My design journey began after signing up for a board game fair, I was hell-bent on designing the most original board game my 11-year-old mind could conjure. What I showcased was an immaculately well-crafted mess. I ended up user-testing on launch, live, on some very frustrated board gamers. Lesson learned: design for the user, not the concept.

After graduating from USC with a BA in theater and screenwriting, I set out to tell stories and build journeys people wanted to be a part of. That path gave me over a decade of experience at entertainment companies like Lionsgate, Starz, and MACRO. UX is where the designer and the storyteller finally became one job.

I explore the gap between what users say and what they actually do, because that’s where the real design problem lives — and solving it is what turns a frustrated player into a fan.

Off the clock, I'm usually hiking, attempting DIY, or hunting down the best almond flat white in the city.

If you're building something people need to understand quickly and enjoy using, I'd love to talk.